Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
Avantgo users profile available now
Posted on 25-Feb-2003 17:21 | Tags Filed under: News



AvantGo, Inc., provider of mobile enterprise software, today released results from its 2003 Mobile Lifestyle Survey delivered to users on their mobile devices to determine their preferences, buying patterns, interests and activities. The survey sought to uncover trends among those who regularly carry and use a personal digital assistant (PDA). The study found that mobile device users in 2003 are mostly male, well educated and well paid with varied interests in sports and travel, for example.

"They are an elusive group for marketing professionals to reach - 25- to 50-year-old males - yet they can wield significant influence on the purchasing of products and services," said Neil Versen, vice president of sales at AvantGo. "This survey shows that My AvantGo, a proven marketing medium that literally puts information in the palms of customers' hands, has captured them and their buying habits."

Of those surveyed in the 2003 Lifestyle Survey:
  • 84% are male
  • 69% are between 25 and 50 years of age, with 40% between 35 and 50.
  • More than 2/3 are completing college, a masters or a PhD degree.
  • Over 50% half have an annual household income above $60,000, with a full 26% over $100,000.

    They are sports fans, watching football (51%), basketball (28%), baseball (23%) and NASCAR (13%), and on any given day you may find over 80% of them participating in outdoor sports, including golfing (19%), hiking (17%) and cycling (15%).

    They come from a variety of industries, and the majority of these PDA users own both their homes and their cars. However, nearly a third are in the market to purchase a new vehicle in less than one year. They travel for both business (with 12% averaging more than 10 business trips a year) and for pleasure (with 24% taking over three vacations per year). When they aren't traveling, they are busy using wireless services from a variety of carriers and a combination of their desktop and laptop computers to conduct online purchases of books (60%), PC software (56%) and CDs/music (49%). In the next six months, among the items they intend to purchase are new PCs, appliances and cameras.

    Of course, they all own a PDA that almost two-thirds purchased for themselves, while others were a gift or provided by their employers.


  • More information: http://www.avantgo.com...




    comments powered by Disqus


    Trending now »

    Hot discussions in our forums right now:

    Crashplan exiting consumer market - the hunt for a new provider.
    Created by davidcole, last reply by SumnerBoy on 23-Aug-2017 21:56 (109 replies)
    Pages... 6 7 8


    Sky blames piracy for lost customers. Sky: it's time to wake up and smell the coffee.
    Created by kingdragonfly, last reply by sonyxperiageek on 24-Aug-2017 04:45 (75 replies)
    Pages... 3 4 5


    Kodi recommendations
    Created by Thickcnut, last reply by driller2000 on 22-Aug-2017 19:40 (23 replies)
    Pages... 2


    Uploading Passport Photo Issue
    Created by allan, last reply by kiwiharry on 21-Aug-2017 18:43 (40 replies)
    Pages... 2 3


    rail between Auckland, Bay of Plenty and the Waikato
    Created by kingdragonfly, last reply by old3eyes on 23-Aug-2017 13:20 (104 replies)
    Pages... 5 6 7


    Best way to sell a car
    Created by Lizard1977, last reply by Andib on 23-Aug-2017 17:10 (14 replies)

    Odd but Yum Sandwiches
    Created by MikeAqua, last reply by eracode on 24-Aug-2017 02:02 (60 replies)
    Pages... 2 3 4


    Internet/Phone not working after touching ETP.
    Created by ryuja504, last reply by ryuja504 on 23-Aug-2017 20:48 (11 replies)