Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
Avantgo users profile available now
Posted on 25-Feb-2003 17:21 | Filed under: News



AvantGo, Inc., provider of mobile enterprise software, today released results from its 2003 Mobile Lifestyle Survey delivered to users on their mobile devices to determine their preferences, buying patterns, interests and activities. The survey sought to uncover trends among those who regularly carry and use a personal digital assistant (PDA). The study found that mobile device users in 2003 are mostly male, well educated and well paid with varied interests in sports and travel, for example.

"They are an elusive group for marketing professionals to reach - 25- to 50-year-old males - yet they can wield significant influence on the purchasing of products and services," said Neil Versen, vice president of sales at AvantGo. "This survey shows that My AvantGo, a proven marketing medium that literally puts information in the palms of customers' hands, has captured them and their buying habits."

Of those surveyed in the 2003 Lifestyle Survey:
  • 84% are male
  • 69% are between 25 and 50 years of age, with 40% between 35 and 50.
  • More than 2/3 are completing college, a masters or a PhD degree.
  • Over 50% half have an annual household income above $60,000, with a full 26% over $100,000.

    They are sports fans, watching football (51%), basketball (28%), baseball (23%) and NASCAR (13%), and on any given day you may find over 80% of them participating in outdoor sports, including golfing (19%), hiking (17%) and cycling (15%).

    They come from a variety of industries, and the majority of these PDA users own both their homes and their cars. However, nearly a third are in the market to purchase a new vehicle in less than one year. They travel for both business (with 12% averaging more than 10 business trips a year) and for pleasure (with 24% taking over three vacations per year). When they aren't traveling, they are busy using wireless services from a variety of carriers and a combination of their desktop and laptop computers to conduct online purchases of books (60%), PC software (56%) and CDs/music (49%). In the next six months, among the items they intend to purchase are new PCs, appliances and cameras.

    Of course, they all own a PDA that almost two-thirds purchased for themselves, while others were a gift or provided by their employers.


  • More information: http://www.avantgo.com...







    Twitter and LinkedIn »



    Follow us to receive Twitter updates when new discussions are posted in our forums:



    Follow us to receive Twitter updates when news items and blogs are posted in our frontpage:



    Follow us to receive Twitter updates when tech item prices are listed in our price comparison site:



    Trending now »

    Hot discussions in our forums right now:

    SKY announce Rugby rights to 2025
    Created by JPNZ, last reply by compost on 15-Oct-2019 22:25 (50 replies)
    Pages... 2 3 4


    NZ Cricket to Spark Sport
    Created by JPNZ, last reply by JPNZ on 15-Oct-2019 09:31 (134 replies)
    Pages... 7 8 9


    ASB Bank Cheque clearance times !!
    Created by maxeon, last reply by Geektastic on 15-Oct-2019 22:57 (38 replies)
    Pages... 2 3


    Real World usage is it worth paying more for the Fibre + 950 MBit plans or is a 100 MBit (200 MBit in CHCH) good enough
    Created by DeepBlueSky, last reply by lNomNoml on 15-Oct-2019 22:18 (18 replies)
    Pages... 2


    PBTech and Education computers
    Created by kiwifidget, last reply by gzt on 15-Oct-2019 21:46 (14 replies)

    Home security alarm recommendations.
    Created by michaelmurfy, last reply by billgates on 15-Oct-2019 22:24 (11 replies)

    How upset should I be with the tyre workshop here?
    Created by Item, last reply by Batman on 12-Oct-2019 18:05 (33 replies)
    Pages... 2 3


    When is a sub-floor not a sub-floor?
    Created by Jeeves, last reply by Handle9 on 15-Oct-2019 16:29 (10 replies)