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Texas Instruments working on live TV for mobile phones
Posted on 22-Oct-2004 09:49 | Tags Filed under: News



Texas Instruments have announced the development of the wireless industry's first digital TV on a single chip for mobile phones, which will capture broadcast signals and allow mobile phone users to watch live TV program broadcasts. The new chip is code-named "Hollywood" and it will support newly established and open digital TV broadcast standards for the wireless industry. While no single standard will be used worldwide, TI believes that the most prevalent standards will be those that are open and non-proprietary, including Digital Video Broadcasting - Handheld (DVB-H), which was developed for Europe and is expected to extend to North America, and the Japanese specification, Integrated Services Digital Broadcasting - Terrestrial (ISDB-T). "Hollywood" will support DVB-H and ISDB-T.

Dedicated wireless networks supporting these standards will feature high-quality live broadcast TV (24-30 frames per second) paired with full audio to offer a more robust mobile viewing experience versus the one-to-15-frames-per-second streaming capability offered via cellular. These networks also could support services once reserved for the living room and bring them to the cell phone, including pay-per-view programming, interactive television, and menu/guide systems.

TI expects to provide samples of the "Hollywood" chip to customers in 2006, including all needed software for television signal processing. The associated "Hollywood" plus OMAP processor-based development platform will allow handset manufacturers to create customized user interfaces, enhancing the consumer experience. This is expected to enable manufacturers to launch products in conjunction with the first mobile digital TV infrastructure mass deployments in 2007.



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