Nokia defines its goals and actions for mobile communications market
Posted on 5-Nov-2004 10:06
Filed under: News
The discussion took place at the annual Nokia Capital Market Days in New York. "Industry dynamics have shifted, and we have been adapting our mindset, customer approach, product portfolio and technologies to sharpen our competitive position," said Jorma Ollila, Chairman and CEO, Nokia. "We profitably compete in all mobile device segments from entry-level to high-end, and our volume advantage and cost leadership make this possible," said Ollila. Nokia aims to increase its competitiveness by broadening its product portfolio and launching approximately 40 new mobile devices in 2005. Variety in Nokia's offering will be enriched in 2005 when approximately two-thirds of Nokia's mobile device launches are targeted to have cameras and more than half are expected to be clamshells, slides and other non-monoblock models. Nokia's long-term mobile device market share ambition remains 40%.
Nokia expects the mobile device industry in 2005 to grow approximately 10% in volume from the 630 million units Nokia estimates for 2004 and to grow also in value, but to a lesser extent. The company says the annual 2008 camera phone market to be more than 600 million units and the smartphone market to be more than 200 million units, while the global mobile subscriber base to surpass two billion users in 2006.
"We estimate year-on-year mobile device volume growth in 2005 will be fastest in Latin America, Europe/Africa/Middle East and North America while expansion in Asia-Pacific and China will be slightly slower," said Ollila. "We expect penetration to grow and the replacement rate to remain stable as more advanced camera phones, brighter color screens, MP3 players and 3G encourage upgrades. In conclusion, in 2005, we continue to see many opportunities in the mobile voice, multimedia and enterprise markets."