AMD's goal is to to connect 50% of the world's population to the Internet by the year 2015. This plan is known through the company and sales channels as "50x15". The centerpiece of this initiative is the Personal Internet Communicator (PIC), a Windows CE-based computer with a price tag for emerging markets: the full device will sell for around US$185, and AMD's resellers will accomodate customers with financing and lease options.

The PIC offers not only web browsing, audio and video capabilities and instant messaging, but also word processing and spreadsheet capabilities.

The software has been created by SoftMaker, a German based developer company specialising in developing software compatible with Microsoft's standards. Instead of licensing Microsoft Word and Microsoft Excel, AMD decided to ship TextMaker and PlanMaker, the flagship office suite applications developed by SoftMaker.