Marvel characters coming to mobile phones around the world
Posted on 13-Dec-2004 21:13
Filed under: News
MFORMA Group, Inc. and Marvel Enterprises, Inc. signed a licensing agreement to bring Marvel's catalog of entertainment brands to mobile phone users throughout the world.
The agreement will allow MFORMA to publish a portfolio of mobile entertainment products based on many of Marvel's iconic characters as they appear in movies, television, video games and comic books which will be available in all domestic and international territories, except for Japan. As part of the agreement, MFORMA will co-publish selected mobile games with Activision.
The Marvel/MFORMA relationship will bring the entire universe of classic Marvel characters (with the exception of The Punisher family of characters) to hundreds of millions of mobile phone users worldwide. This includes characters as Spider-Man, The X-Men, The Fantastic Four, The Incredible Hulk, Captain America, Daredevil, Iron Man, Blade, Ghost Rider, Elektra and many more of Marvel's more than 5,000 characters. The MFORMA/Marvel product lineup runs the full gamut of mobile entertainment products, including action, adventure, RPG and trading card games, images, screensavers, graphics, ring tones, voice tones, mobile greeting cards, mobile comic books, phone functions, virtual character simulations, and community and lifestyle applications.
In addition to distributing the new Marvel content through MFORMA's covering more than 100 wireless operators in 39 countries, MFORMA will create and host Marvel Mobile, a branded wireless and online website featuring informational, promotional and transactional links to all Marvel Mobile conten t.
Marvel Mobile will be part of the Marvel website. Subscribers to the Marvel Mobile channel will have access to all Marvel Mobile products, plus unique community applications and features, special collectible items, Marvel news alerts and chat rooms, fan clubs and mobile commerce options that will open up access to all of the activity taking place in the Marvel Universe.