Melodeo, Inc. and Warner Music Group (WMG) signed a global agreement which allows consumers to download entire tracks from WMG's music catalog directly to their mobile phones.
Melodeo, a Seattle-based company, provides music to wireless subscribers through a mobile-music solution that resides on the wireless phone allowing consumers to shop, preview, purchase, play and store full-length music tracks all from their mobile phone. Mobile operators can deploy Melodeo technology on their networks that allows them to offer subscribers access to WMG's catalog. With the service, consumers can purchase and download full-length songs directly from their handsets, over the air to their mobile phone.
Concurrently, Telefonica of Spain has announced that it will include the Melodeo mobile-music solution allowing the company to provide digital music to Telefonica wireless subscribers in Spain. Telefonica, the sixth largest operator in the world in terms of market capitalization, offers the service to subscribers under the brand name Mplay.
Bill Valenti went on to explain another reason the major record companies are enthusiastic about Melodeo's solution has to do with digital rights management (DRM). "In an age where DRM is top-of-mind, Melodeo offers not only a superior technological solution, but it has taken great care to secure and protect digital media rights."
According to Bill Valenti, Melodeo CEO, "there's no denying the market potential for music delivered to mobile phones. In 2003, there were approximately 526 million wireless phones sold. Nearly everyone carries a mobile device. It is the one device that is always with you and music is largely an impulse buy. We know consumer interest in downloadable music, as demonstrated by the popularity of the iPod and other digital music players, is tremendous. But because of the ubiquity of cell phones, the potential for music delivery to wireless phones is phenomenal, and will go far beyond the simple download of ring tones."
Melodeo's software incorporates an audio codec known as aacPlus from Coding Technologies, which produces music files in the 500 to 750K range, significantly smaller than a typical MP3 file, in a solution that is downloaded, not streamed. Subscribers can download the Melodeo client software, which offers stereo capabilities and music-store connectivity, over the air, or the software can be built into the handset at the point of manufacture. While phone memory varies by brand, users can expect to store roughly 75 to 125 tracks with 64MB of memory.
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