Apple has introduced iPod shuffle during the Macworld 2005. The new model is smaller and lighter than a pack of gum, and comes with its own lanyard so it's ready to wear right out of the box. The iPod shuffle works seamlessly with iTunes' AutoFill feature which automatically selects songs from a user's music library to fill up iPod shuffle with just one click. iPod shuffle is available in two models: 512MB holding up to 120 songs for just US$99 and 1GB holding up to 240 songs for just US$149.
"iPod shuffle is smaller and lighter than a pack of gum and costs less than $100," said Steve Jobs, Apple's CEO. "With most flash-memory music players users must use tiny displays and complicated controls to find their music; with iPod shuffle you just relax and it serves up new combinations of your music every time you listen."
Users can charge and transfer music from their Mac or PC by plugging iPod shuffle directly into a USB port. iPod shuffle doubles as a portable USB flash drive with up to 1GB of storage space to back up personal files and exchange them between computers.
The popularity of iPod has also created a booming accessory market, and iPod shuffle is being introduced with several optional accessories. In addition to the included lanyard, there is an optional armband. An optional sport case keeps iPod shuffle safely protected from outdoor elements with its clear case and neck strap. An optional dock serves as an elegant and convenient home base for syncing and charging iPod shuffle, and an optional USB power adapter easily charges iPod shuffle when it's away from the computer by simply plugging it into any electrical outlet. Users can extend the iPod shuffle battery life (up to 12 hours) with an optional battery pack that holds two AAA batteries and keeps the music playing for up to 20 additional hours.
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