V CAST is a 3G consumer wireless broadband multimedia service, delivered over Verizon Wireless' high-speed 3G EV-DO (Evolution-Data Optimized) network. Starting 1 February 2005, Verizon Wireless V CAST customers can stream and play back audio and video clips using Windows Media.

"During customer sneak previews of V CAST in Washington, D.C., and San Diego, Verizon Wireless customers were very impressed with the high quality, clarity and consistency of the video clips they viewed with Windows Media," said John Stratton, vice president and chief marketing officer of Verizon Wireless. "The compression and quality benefits of Windows Media combined with the reach and capability of our 3G EV-DO network are allowing us to deliver the premier wireless multimedia entertainment service available today."

V CAST wireless multimedia content will be available to Verizon Wireless customers in the Get It Now virtual store for $15 monthly access, in addition to their regular Verizon Wireless calling plan.

On 1 February Verizon Wireless customers will be able to access V CAST on three new phones: the LG VX8000, the Samsung SCH-a890 and the CDM-8940 from UTStarcom Personal Communications. The phones come preloaded with PacketVideo's media player and content catalog. The PacketVideo player, built with integrated Windows Media playback, features an easy-to-use interface that allows users to rewind or fast-forward streams, download clips for local playback, and effortlessly navigate between video segments.