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Flextronics to produce Windows Mobile-Based ODM phone platform

Posted on 14-Feb-2005 13:43 | Filed under: News


Flextronics and Microsoft Corp. are working together to released the Peabody, a GSM/GPRS mobile phone platform designed and integrated by Flextronics based on Microsoft Windows Mobile software. Available only to Original Equipment Manufacturers (OEMs), the Peabody platform is a low-cost, Original Design & Manufacture (ODM) platform.

"As mobile phones become increasingly customized consumer products, OEMs are under pressure to produce low-cost, feature-rich phones that address the demands of this growing market," said Tom Deitrich, vice president of ODM Products, Flextronics. "Through ODM mobile phone platforms such as Peabody, Flextronics is providing OEMs with a cost-effective way to quickly expand their product lines and respond to market demands." He added, "Flextronics designed the Peabody platform based on Windows Mobile software, which delivers the substantial functionality required by OEMs, while providing the flexibility for quick customization."

Flextronics also announced that it is developing a product family of devices based on a next-generation Windows Mobile Software for deployment on GSM/GPRS/EDGE networks.