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Orange UK survey results
Posted on 26-Feb-2003 21:02 | Tags Filed under: News

The SPVx press release contained an interesting appendix, the result of a survey Orange UK conducted with its customers. These are the results:

Orange research found that:

  • 88% of Orange customers rate their SPV ease of use better than OK
  • Average SPV customer had an internet or WAP session 5 times per day (over three times the amount a non-SPV pay monthly Orange customer accesses the internet or WAP)
  • 83% of Orange customers have synchronised the SPV with their PC
  • 63% are using email with 83% of those finding it better than OK to use
  • Almost 50% of the SPV customer-base use MMS services
  • Portal and Internet accessed used by 78% of Orange SPV customers
  • 75% of SPV customers enjoy watching video clips and playing games

    Facts and Figures

  • SPV stands for Sound Pictures Video
  • The launch of the SPV was announced in October 2002 with retail availability in November.
  • The SPV was the world’s first Microsoft Windows® powered phone.
  • Orange has sold over 40,000 SPV’s across the UK, France, Switzerland and Denmark.


  • More information: http://www.orange.com/English/corporate/newsr...
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