CinemaNow Inc. is announcing agreements with Warner Music Group and TVT Records, to sell music videos on a download-to-own basis via a newly launched service, WatchMusicHere.com.
WatchMusicHere.com will offer music videos from multiple genres ranging from classics to the latest chart-topping videos. Each video will be available for prices ranging from US$1.99 to US$2.99 for a permanent copy that can be viewed for an unlimited number of times on the selected playback device.
All music videos on the site will be made available in multiple formats that can be played back on traditional PCs and laptops as well as Microsoft's Windows Mobile-based secure devices including the Portable Media Centers, Pocket PCs and select Smartphones. Users will be able to download the appropriate format and then transfer the video file to the secure device using Windows Media Player 10.
"With Portable Media Center devices from companies like Creative, Samsung and iRiver and new Windows Mobile-based Smartphones, music fans will be able to take their favorite music videos from their favorite acts with them anywhere and enjoy them anytime," said John Pollard, director of Windows mobile services and applications and services marketing for Microsoft Corporation. "CinemaNow continues to be at the forefront of providing content for mobile devices and we are excited that the users of these great products will be able to access the music videos they love."
The company says that this announcement marks a major shift for record labels as they are now offering, for the first time, both classic and new music videos for purchase on-demand.
The site will launch with 75 music videos with over 1,500 additional titles expected to be available by December.