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Sony Pictures Digital debuts a host of pop-culture content on AT&T Wireless mMode service
Posted on 28-Feb-2003 17:44 | Tags Filed under: News



Sony Pictures Digital and AT&T Wireless announced that content from the library of Sony Pictures Entertainment is now available to AT&T Wireless mMode customers. AT&T Wireless is the first U.S. carrier to launch a comprehensive array of content from Sony Pictures Digital, including screensavers, ring tones, games, news and reviews, and more.

"Wireless applications offer a unique and personalized entertainment experience for the consumer," said Patrick Kennedy, executive vice president of Sony Pictures Digital. "We look forward to extending into the wireless arena dynamic and high-quality applications that consumers have come to associate with our properties."

"Our association with Sony Pictures Digital - a company synonymous with quality, leading-edge entertainment - speaks to the compelling content our customers can now enjoy on mMode," said John Bunyan, senior vice president of AT&T Wireless Mobile Multimedia Services. "We view this relationship as an opportunity for both companies to further capitalize on hit movies and TV shows, and stimulate mass appeal for new wireless services."

AT&T Wireless mMode customers are now able to access the Sony Pictures Mobile channel where they can view information and updates on current and future Sony Pictures Entertainment feature films, television programs and DVD releases. The Sony Pictures Mobile channel also features a PhoneCandy™ section where customers can download items such as wallpaper, screensavers and ring tones based on a wide array of properties from Sony Pictures Entertainment, including "XXX," "Stuart Little 2," the award-winning animated short film "The ChubbChubbs," game shows "Wheel of Fortune," "JEOPARDY!," the recently launched "Pyramid," as well as current and upcoming features such as "I-Spy" and "Adam Sandler's 8 Crazy Nights," and other previews.

"We are developing mobile channels for mMode that let us offer our entertainment properties directly to consumers," says Rio Caraeff, vice president of wireless services for Sony Pictures Digital. "Drawing from the library of Sony Pictures Entertainment, we are creating unique channels of mobile programming for users to experience our movies and television properties in a fun and personalized way."

At launch, Sony Pictures Digital debuted two original mobile Java games, "XXX: Triple Threat" and the classic nostalgia video game Q*Bert. Additional Java games based on a number of Sony Pictures Entertainment's most popular franchises, including "Stuart Little 2: Air Adventures," "Wheel of Fortune," "JEOPARDY!" and "Pyramid," will be added later this year.

Content from SoapCity, Sony Pictures Digital's premiere soap opera web destination which logs over 2.9 million unique users a month, is now available to mMode customers, providing daily updates and information on their favorite characters and shows, including "Days of Our Lives," "The Young and the Restless," "As the World Turns," "Guiding Light," "The Bold and the Beautiful," among others.

With the hit show "Dawson's Creek" entering its 6th season, mMode fans of the show are able to subscribe to weekly updates on the show, trivia and fun facts about their favorite characters and exclusive, inside information.



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