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IFILM to distribute content through MSN video site

Posted on 8-Apr-2005 08:15 | Filed under: News


MSN Video and IFILM are working to deliver IFILM content to MSN Video's free streaming entertainment channel. With the added IFILM programming, MSN consumers will now have access to the some of the most celebrated, irreverent and timely filmed content on the Web.

Through the agreement between MSN and IFILM, MSN Video consumers will have access to video clips from IFILM's collection, including select programming from its infamous Viral Video channel, which contains some of the most desired footage on the Web.

As part of the MSN Video experience, consumers can access IFILM video through a personal playlist or simple search. IFILM is committed to continually updating clips in real time to provide compelling footage. IFILM also will deliver television, short film and action sports clips, along with the top 10 most-viewed videos across all of IFILM's broad categories.

"We are excited to partner with MSN Video, and provide our audience with another excellent way to watch IFILM," said Blair Harrison, CEO of IFILM. "MSN consumers will have real-time access to the most-talked-about, popular and current video from the IFILM Network. This takes us a step closer to our goal of delivering IFILM content to our audience, wherever they may be."