palmOne confirms new line of Mobile Manager devices coming this month
Posted on 9-May-2005 16:46
Filed under: News
Confirming rumours around the Internet, palmOne issued a statement where the company introduces the concept of Mobile Managers, a new category of digital mobile devices on its line up.
The company says that a growing number of people want access to greater volumes of digital business, personal, entertainment and online content that is as mobile as they are. palmOne, Inc. is indicating the creation of a new category of mobile-computing products called the Mobile Manager. The first product in this category is expected to be announced later this month.
palmOne continues saying that the introduction of a new category reflects usage patterns tracked over time, especially among customers for its premium products. Customers of palmOne's high-end Tungsten T3 handheld computer, for example, show a strong affinity for taking full advantage of the included DataViz Documents To Go software, which allows them to use Word, Excel and PowerPoint documents on Palm OS based devices. Customers also have asked palmOne to provide them with convenient ways to carry, file and manage rich digital content, such as music and video. While overlap exists, palmOne has identified three major customer segments and assigned three corresponding product lines to better serve them. They are as follows:
Mobile managers are designed for customers who are eager to take full advantage of the trend toward "digital everything" -- from documents and email to music, images and video, as standalone files or in organized folders;
Handhelds attract customers whose first and foremost interest is in basic organization tools, such as calendar and contacts. These customers often incorporate additional applications and add music and images to their handhelds, but their central purchase driver is organization. palmOne's Zire branded handheld computers serve consumers, and Tungsten branded handhelds serve mobile professionals in this customer set; and
Smartphones attract customers whose primary interest is in a single converged device that is an outstanding phone that also delivers excellent email access and organization. The Treo smartphone from palmOne serves this customer set.