Macromedia signs on to develop applications for Qualcomm's BREW solution

Qualcomm Incorporated and Macromedia signed an agreement under which Macromedia may distribute Flash-based mobile applications developed using the BREW solution.

With more than 98 percent penetration on Internet-connected desktop computers and more than 30 million Flash-enabled devices shipping, Flash enables the delivery of rich content, applications, and communications across all platforms. In addition to the agreement, Macromedia has signed on as an Elite member of the BREW Alliance Program.

"Macromedia believes that great mobile experiences build great business," said Al Ramadan, executive vice president and general manager, mobile and devices, Macromedia. "Delivering Flash content and applications on BREW will help us achieve our mission to provide a solution that supports the development of a new generation of creative, innovative and visually stunning content, communications, and applications."

Macromedia's mobile offerings include Macromedia Flash Lite and the Macromedia Flash authoring tool. Flash Lite is the Flash profile specifically developed for mobile phones. The Flash authoring tool enables designers and developers to create rich content and applications across desktops and devices.

The BREW solution is designed to meet a variety of needs of wireless operators, handset manufacturers, publishers, developers and end users around the world. BREW products and services include an open, extensible client platform that supports system and application software including personalized and branded user interfaces for mass-market devices. The platform is J2EE-based, with a modular delivery system that enables the distribution of content, applications and user interfaces to wireless devices.