T-Mobile to slash some prices by 70% in Europe

According to a Forbes.com article,"T-Mobile might reduce the cost of sending data such as pictures, video clips and emails by up to 70 percent across its businesses from mid-April."

T-Mobile, Europe's second largest cellphone operator, says it will slash mobile Internet prices to entice users to get online more through mobile devices -- and called on rivals to follow suit.

The article goes on to say "T-Mobile's new services will be grouped under a recognisable name and logo, t-zones, and the name and pricing structure will stay the same once 3G is launched, Obermann said. This follows the successful launch of Vodafone's Live! mobile Internet brand."

And it continues to comment: "Without evidence of consumer demand for high-tech new mobile services, which range from person-to-person 3G video calls to news and sports, European telecoms companies will struggle to recoup more than 100 billion euros spent on 3G licences."