Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
In-depth survey from Handango reveals behavior and trends for PDA and smartphone downloads
Posted on 29-Jun-2005 09:52 | Filed under: News



Third-party software is a powerful influencer in the decision to purchase a smartphone or handheld, according to a recent Handango survey of mobile content users and their behavior. The in-depth results from more than 14,000 buyers of mobile downloads revealed that the selection and quality of third-party software had a "strong influence" or "somewhat of an influence" on 69% of the users' decisions to purchase their mobile devices. The availability of third-party software was also ranked as the third most important influencer in a device buying decision behind only "need in my personal life" and "need in my line of work".

"The rich data from our customer survey enables Handango and our partners -- including mobile operators, handset manufacturers, portals and developers -- to optimize content discovery, purchasing and usage, which helps us grow the overall mobile downloads ecosystem," said Randy Eisenman, president and chief executive officer of Handango. "This year, we're also very excited to make a subset of the survey data available to the public in an effort to spread awareness of the desires and needs of mobile content users."

Additional findings from the survey revealed that people who actively use mobile content on their smartphones and handhelds are more satisfied with their mobile device and less likely to change brands. Ninety-four percent of respondents indicated that they are "extremely satisfied" or "very satisfied" with their mobile device experience.

In the same survey last year, customers ranked "multimedia capabilities" as a minor influence in their decision to buy a mobile device. This year, customers ranked the multimedia capabilities of the mobile device as a more important buying criterion than price and the sixth most important criterion overall behind "need in personal life", "need in line of work", "availability of third-party software", "wireless capabilities" and "brand".

Seventy-one percent of respondents reported having purchased and installed more than five applications, not including trials and freeware, indicating extremely active usage. However, despite extremely high satisfaction and usage rates, two out of five respondents reported having difficulty licensing their mobile applications. Currently, mobile content providers employ a wide variety of licensing schemes which may lead to the high rate of issues.

Customers ranked "availability of a trial" was the number one influencer in their decision to purchase mobile downloads. While there was a strong desire to try applications before buying, respondents indicated that only very short trial periods are needed. Sixty-nine percent of customers say they need less than three days to evaluate an application and 29% said they need less than one hour.

The survey also uncovered a wide array of user preferences. Customers indicated that they are primarily interested in applications in four key categories: Business & Professional, Productivity, Utilities and Games. Yet, their specific uses within these and other secondary categories were excessively broad. When customers were asked which application led them to purchase their current mobile device, their responses ran the gamut with no single response gathering more than 5% of answers. This indicates a wide variety of personalization and professional needs which can only be met by a broad selection of mobile downloads.






Twitter and LinkedIn »



Follow us to receive Twitter updates when new discussions are posted in our forums:



Follow us to receive Twitter updates when news items and blogs are posted in our frontpage:



Follow us to receive Twitter updates when tech item prices are listed in our price comparison site:



Trending now »

Hot discussions in our forums right now:

2019 Novel Coronavirus Covid-19 Discussion
Created by Batman, last reply by DS248 on 13-Jul-2020 22:22 (12029 replies)
Pages... 800 801 802


Huawei WiFi Mesh Vlan settings
Created by Quinny, last reply by mdf on 13-Jul-2020 21:29 (29 replies)
Pages... 2


Apple and Samsung not including chargers in the box
Created by mrgsm021, last reply by JaseNZ on 10-Jul-2020 19:47 (21 replies)
Pages... 2


Tiwai Point is Closing
Created by tdgeek, last reply by Handle9 on 14-Jul-2020 01:18 (121 replies)
Pages... 7 8 9


Turning the page...
Created by NickMack, last reply by Tracer on 13-Jul-2020 19:29 (20 replies)
Pages... 2


Change in behaviour of Speedtest.net download testing.
Created by Talkiet, last reply by Jase2985 on 13-Jul-2020 19:31 (15 replies)

Garden Irrigation Tubing
Created by Paul1977, last reply by Paul1977 on 13-Jul-2020 15:05 (41 replies)
Pages... 2 3


How difficult to replace 2 way socket with 4 way
Created by prob, last reply by k1w1k1d on 11-Jul-2020 17:48 (25 replies)
Pages... 2