Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
In-depth survey from Handango reveals behavior and trends for PDA and smartphone downloads
Posted on 29-Jun-2005 09:52 | Tags Filed under: News



Third-party software is a powerful influencer in the decision to purchase a smartphone or handheld, according to a recent Handango survey of mobile content users and their behavior. The in-depth results from more than 14,000 buyers of mobile downloads revealed that the selection and quality of third-party software had a "strong influence" or "somewhat of an influence" on 69% of the users' decisions to purchase their mobile devices. The availability of third-party software was also ranked as the third most important influencer in a device buying decision behind only "need in my personal life" and "need in my line of work".

"The rich data from our customer survey enables Handango and our partners -- including mobile operators, handset manufacturers, portals and developers -- to optimize content discovery, purchasing and usage, which helps us grow the overall mobile downloads ecosystem," said Randy Eisenman, president and chief executive officer of Handango. "This year, we're also very excited to make a subset of the survey data available to the public in an effort to spread awareness of the desires and needs of mobile content users."

Additional findings from the survey revealed that people who actively use mobile content on their smartphones and handhelds are more satisfied with their mobile device and less likely to change brands. Ninety-four percent of respondents indicated that they are "extremely satisfied" or "very satisfied" with their mobile device experience.

In the same survey last year, customers ranked "multimedia capabilities" as a minor influence in their decision to buy a mobile device. This year, customers ranked the multimedia capabilities of the mobile device as a more important buying criterion than price and the sixth most important criterion overall behind "need in personal life", "need in line of work", "availability of third-party software", "wireless capabilities" and "brand".

Seventy-one percent of respondents reported having purchased and installed more than five applications, not including trials and freeware, indicating extremely active usage. However, despite extremely high satisfaction and usage rates, two out of five respondents reported having difficulty licensing their mobile applications. Currently, mobile content providers employ a wide variety of licensing schemes which may lead to the high rate of issues.

Customers ranked "availability of a trial" was the number one influencer in their decision to purchase mobile downloads. While there was a strong desire to try applications before buying, respondents indicated that only very short trial periods are needed. Sixty-nine percent of customers say they need less than three days to evaluate an application and 29% said they need less than one hour.

The survey also uncovered a wide array of user preferences. Customers indicated that they are primarily interested in applications in four key categories: Business & Professional, Productivity, Utilities and Games. Yet, their specific uses within these and other secondary categories were excessively broad. When customers were asked which application led them to purchase their current mobile device, their responses ran the gamut with no single response gathering more than 5% of answers. This indicates a wide variety of personalization and professional needs which can only be met by a broad selection of mobile downloads.







comments powered by Disqus


Trending now »

Hot discussions in our forums right now:

The horrors of owning a Ford - my story
Created by dejadeadnz, last reply by sbiddle on 25-Jun-2017 20:46 (33 replies)
Pages... 2 3


Time for nuclear power in NZ?
Created by Jonski, last reply by DarthKermit on 25-Jun-2017 02:27 (104 replies)
Pages... 5 6 7


The President Of The USA: Donald Trump
Created by TimA, last reply by Rikkitic on 24-Jun-2017 10:49 (4543 replies)
Pages... 301 302 303


Climate change? What climate change?
Created by kingdragonfly, last reply by BlueShift on 23-Jun-2017 16:15 (14 replies)

Which mods have got fibre?
Created by DarthKermit, last reply by scottjpalmer on 25-Jun-2017 20:53 (13 replies)

Best option for 2G SIM for GPS car tracker
Created by SumnerBoy, last reply by davidcole on 23-Jun-2017 21:59 (13 replies)

I think these are fake iphone chargers
Created by jimbob79, last reply by JoshWright on 21-Jun-2017 21:07 (12 replies)

Who does not have a mobile phone?
Created by Rikkitic, last reply by blakamin on 25-Jun-2017 20:22 (10 replies)