The annual international competition, sponsored by BusinessWeek magazine and run independently by the Industrial Design Society of America, recognizes the "best of the best from the U.S., Asia, and Europe."
The IDSA commented on the attention to user ergonomics, integration of multiple technologies and features, and use of strong product design on Lenovo's Pocket PC Phone Edition, the ET960.
"Design is fast becoming a must-have competency for corporations," said the July 4, 2005, edition of BusinessWeek. "It has evolved from a simple way of giving form and color to products into a powerful tool for 'C' suite executives. Design methods get managers close to their customers, design research helps top execs visualize the future, and design strategies help companies innovate."
Lenovo's business is not only on the mobile devices arena. The company acquired the ThinkPad and ThinkCentre development team, from IBM on 1 May 2005. The ThinkPad and ThinkCentre development team previously won 10 BusinessWeek / IDSA design awards, as well as 36 awards from the Industrie Forum Design, another leading international design competition.
Lenovo in China previously won Intel's Innovative PC Design Award for three consecutive years. In 2003, Lenovo in China won four influential regional design awards, including the Japan G-Mark International Design Award, German IF International Design Award, CHIPS magazine Annual Product Award at CEBIT, as well as Hong Kong Design Center's Best China Design Award.
Lenovo's international development team today includes more than 1,400 engineers, scientists, programmers and developers in Beijing, Chengdu, and Shenzhen, China; Yamato, Japan; and Raleigh, North Carolina, USA.
The Smartphone ET960, aimed at consumers in China, weighs only 130 grams (4.5 ounces) and runs Windows Mobile 2003 SE Phone Edition. It is based on a 312MHz Intel PXA272 CPU, with a total of 128MB memory. it includes a 1.3 megapixel camera and features Bluetooth connectivity, tri-band GSM/GPRS capability, plus a memory card expansion slot for Secure Digital (SD) and MultiMedia Card (MMC). The phone sells for about US$800.