British developer Player X and Vodafone have created a new form of entertainment for mobile phones with the forthcoming release of Space Boy. The companies say Space Boy is a user's own personal mate, who lives in a mobile, feeding off texts and phone calls.
Space Boy is the first character in new 'Mobies' series of interactive mobile phone friends, which are a cross between a mobile game, a tamagotchi and a screensaver.
Mobies respond to practically everything a user does with his or her phone. From dancing excitedly when the phone rings, or receiving a letter when an SMS or MMS arrives, through to fixing an aerial when the network signal is weak or becoming tired when the battery is low, a Mobie is the user's mobile phone.
In addition, a Mobie will learn its owner's routine and throughout the day can be seen performing tasks like getting up, brushing his or her teeth, having breakfast and taking a shower.
Whenever the user receives a phone call, an SMS or an MMS message, their Mobie's health and happiness will increase. The more messages and calls received, the more a Mobie can do. New activities will be unlocked and new props and toys will become available. If a user is not receiving calls or messages, they can still ensure their Mobie stays fit and happy, by competing in mini games on the handset, to help their Mobie find more energy and remain healthy.
Tony Pearce, the chief executive officer of Player X, said, "We believe Mobies are going to be enormously popular with mobile phone owners as they bridge the gap between the interactivity and fun of mobile games and the personalisation of ring tones and wallpaper. The mobile phone is a very personal device and anything that allows users to customise their phone is incredibly popular with consumers. Space Boy and Mobies are going to take this ability to an entirely new level and create something that actually gives the user's phone a personality. We are very pleased to introduce Space Boy exclusively to Vodafone subscribers and hope they like him as much as we do."
Mobies will be initially available for Vodafone live! Sharp handsets, from August on Vodafone's major markets.