Telecom’s T3G Video Clips service has recently past the one million mark, just three months after its launch in April 2005. T3G is the Telecom New Zealand's brand for its 3G mobile service based on CDMA EV-DO technology.
The service, which is currently free, enables customers to stream video highlights up to three minutes long, directly to their mobile phone.
Telecom estimates the one million streamed clips would equal about five and a half years’ worth of small screen viewing. In the three months since the service’s launch, approximately half of Telecom’s customers with video capable phones have streamed video clips.
“When we launched the service we were excited about the potential of the mobile phone as a visual medium but these results have exceeded all our expectations,” Telecom Mobile General Manager Kevin Kenrick said today.
“The service is part of a significant shift in how we receive our news and entertainment and we will see more of these benefits as Telecom continues to expand its 3G network throughout New Zealand,” Mr Kenrick said.
Video Clips content includes New Zealand news, sport and weather, local and overseas music videos, cartoons, movie trailers, the latest entertainment industry news and game reviews, previews and features.
Entertainment and music clips are proving to be the most popular viewing so far, each accounting for around 30% of total clips. News clips are the next most popular with around 10%, followed by reviews of mobile phone games, clips of the Telecom mobile phone Rubbish Film Festival and weather reports – each accounting for between 7 and 8%.
Telecom’s latest T3G Video Clips service has the best and the worst of NZ Idol to be streamed free of charge to Telecom video clip capable handsets. Fans of the popular TV Show can follow the auditions with Video Clips through to the Top 10, the Top 5 and the final two contestants.
Video Clips content is sourced from popular providers including TVNZ, SKY TV, Juice TV, E! Entertainment, Gamer.TV as well as film and music distributors.