The service has been launched to commercially brand laptops with companies and organizations' colors, logos and trademarks.

It is estimated that more than 15 million laptops were sold in the USA in 2004, and sales are projected to steadily increase over the next few years. At the same time, laptop theft also increased to nearly half a million units.

"The interest in branding laptops depends on who we talk to within each organization," said founder Peder Blohm. "Marketing people understand the value of branding, while accountants and administrators see its value in reducing loss and theft."

The average replacement cost of a laptop computer is estimated to be US$5,000 which includes hardware, software, and peripherals plus the cost of time for the laptop owner while the computer is being replaced.

Laptop Design has developed a process to apply a durable, automotive-quality finish to the exterior top surface, without touching the computer's internal parts or affecting the manufacturer's warranty . The company's paint specialists can match virtually any color to produce matte, high gloss and metallic finishes. Using a customer's proprietary colors, logos and trademarks, Laptop Design provides custom designed layouts for the greatest visual appeal.

"If you're working in the field or making a sales presentation, a branded laptop is just going to reinforce your company's identity," added Blohm. "And, you won't be carrying a mouse-gray laptop that can be easily stolen and resold for cash."