Google Introduces Browser-based RSS Reader

Google has announced a web-based feed reader called Google Reader at the Web 2.0 conference in San Francisco. Google Reader makes it easy to find and subscribe to online feeds to help users organize and stay up-to-date on the ever-increasing amount of web information they consume on a daily basis.

The product features a clean, easy-to-use interface and includes a comprehensive feed finder, multi-media feed displays, and algorithms that can assist users with automatic content prioritization, plus easy sharing capabilities with email and "blog this" features.

Google Reader is available now and users must have a Google Account to get access to Reader, similar to other Google services like Google Groups, Froogle Shopping List and the Personalized Homepage. Users that have used any of these services already, can login with the same name and password. Alternatively, users can also login to the service with their Gmail account username and password.