Skweezer Technology Provides Optimized Access on New Orange World Portal

Orange Dominicana has released its new Orange World portal powered by Greenlight Wireless' Skweezer technology, which optimizes Web pages and searches for mobile handsets.

Orange World is a mobile Internet portal that provides Orange Dominicana's 850,000-plus customers with access to Web content, such as news and sports scores, from their mobile phones and PDAs. A private-label version of Skweezer has been integrated into this portal so that Orange customers will be able to browse off-portal and visit nearly any site on the Internet, whether it's mobile-friendly or not. The Skweezer technology used by Orange includes a configurable search module that allows Orange to choose which regionally relevant search engines they want their customers to use.

"We decided to partner with Greenlight Wireless over other companies because their Skweezer technology is clearly superior in enabling end-users to easily access the wireless Internet with their mobile phones," said Orange Dominicana Product Manager Thien Doan. Orange and Greenlight Wireless share a similar vision of what the wireless Web experience should be like. "We jumped at the opportunity to partner with Orange because of the company's customer-focused culture and commitment to provide an experience that is independent of devices, geography, or language," said Greenlight Wireless CEO Kevin Perkins.

Skweezer technology compresses and reformats Web content being downloaded to a mobile device, so that it loads faster, and is easier to navigate. A private-label Skweezer service, like the one created for Orange Dominicana, can include an e-mail client, RSS reader, address book, online translation and other useful features designed specifically for the mobile environment. Skweezer is also completely platform-independent and can be accessed from Pocket PC, Palm, MS Smartphone, and XHTML-based cell phone devices.