Nokia is introducing the Nokia Local Content Channel Solution, a Bluetooth based end-to-end solution for distributing digital content to consumers' phones in retail locations.
CoolZone, as it is called, enables retailers such as music stores, phone shops and cinemas, to offer promotional or paid content, including mobile games, wallpapers, videos and music, to consumers in their stores.
The service is customised according to the retailer's or service provider's brand. The retailer can change both the design of the application and the content during special campaigns, and the consumers will automatically experience the new campaign the next time they use the service.
The Nokia Local Content Channel Solution, CoolZone is based on Bluetooth connection between a phone and a service point. The solution consists of client software for the phone (Symbian client for Series 60, Java for Nokia Series 40 and other manufacturers' phones), a small multiradio Nokia Service Point LCP10 installed in each service location and the Nokia Service Manager LCM10 for centrally managing the service points and the content.
The solution enables the delivery of any content supported by the phones, including DRM protected content. While the service is currently Bluetooth based, WLAN will be one of expected additions in the near future, as more phones will offer WLAN capability.
The Nokia Local Content Channel Solution, CoolZone will be commercially available in the 1st quarter of 2006. Nokia will optionally also provide the solution to retailers based on a hosting model where Nokia takes care of everything from content management to technical set-up.
