Vodafone New Zealand Introduces Pick-and-Mix Plans
Posted on 3-Nov-2005 21:59
Filed under: News
Vodafone New Zealand is planning to launch a new pricing model that will enable customers to tailor-make a plan to suit their specific needs.
On Account Vodafone customers are now able to choose from one of six core calling plans, with no restrictions on who they can call or when the allocated minutes can be used.
Customers are able to complement the core plans with their ideal pick-and-mix combo of TXT, video calling, international calling and nights and weekend minutes.
Vodafone says the new pricing structure has been based on extensive customer research and designed to offer customers greater choice, flexibility and value.
“We realise that people really dislike paying for things they don’t use and not getting the things they actually need included in their plan,” says General Manager Business Marketing Kristin Dunne.
“The great thing about these plans is that you’re able to swap around your add-ons every month if you want to. You might up your TXT add-on if you’re holidaying in January or increase international calling minutes if your partner is heading overseas with work for a month.”
A number of other add-ons would be introduced over the next 12 months.
During customer research Vodafone identified that nearly half of its customers on Mobilise plans were exceeding their allocated minutes each week. The new core calling plans have been structured to better reflect actual customer usage, while providing greater value for their monthly fees, and increased price certainty.
“We’re convinced that the greater value being offered on You Choose - which are 25%-37% per minute cheaper than Mobilise plans - will encourage more businesses to opt for mobile-only solutions. And if you’re a high TXT message user, you can buy a TXT bolt-on for $9.95 which gives you 1,000 Vodafone to Vodafone TXT’s – that makes it less than one cent to send a a TXT!”
To take advantage of the new pricing plans customers must sign up with Vodafone for at least 24 months. All customers switching to the new plans will receive either a handset subsidy or additional minutes in their core calling plan.
The new pricing plans will be launched Saturday, 5 November.