Google Inc. is making its hosted web analytics service, Google Analytics, free. Formerly known as Urchin from Google, ti tool can help businesses use performance data to improve their online marketing campaigns and websites.
The company says with Google Analytics, businesses can determine what keywords attract the most visitors, which email campaigns create more customers, and how to design web pages that hold people's attention.
"We want to give all online marketers and publishers access to powerful web analytics to help them better understand what their customers want. With this knowledge, businesses can create more accurate advertising and build better websites," said Paul Muret, Google engineering director, and one of the founders of Urchin. "By making this powerful service free, we aim to give all websites -- large and small -- the tools they need to better serve their customers, make more money, and improve the web experience for everyone."
Google Analytics integrates with Google AdWords, and works with other online ad networks. Users of Google AdWords can access web analytics from a new interface within their AdWords account. Google Analytics automatically tags keyword destination URLs, and imports cost data for ROI reports. Google Analytics is also able to track the results of online marketing campaigns, including banner ads, referral links, email newsletters, and organic and paid search.
The web-based software provides an executive summary report for the three most common decision makers (executive, marketer, webmaster), plus other information on demand.
Google is making the sotware available in 16 languages: UK English, French, Italian, German, Spanish, Dutch, Japanese, Korean, Simplified Chinese, Traditional Chinese, Portuguese, Danish, Finnish, Norwegian, Swedish, and Russian.