Bluepulse is an application for mobile phones which allows a person to access information based on their surroundings. For example, in a shopping centre, it will help users find a particular shop or an ATM or toilet with step-by-step directions automatically appearing. You can then check to see outside which shop a friend or relative is located, view available shop specials in the centre from any location, check the movie times, look at movie trailers and even have your shopping list appear from your home computer.
The company says the software is faster and easier than WAP, including caching, using the phone's UI to speed rendering, and allowing the users to install new bluepulse apps from desktop browser as well as from the phone.
The bluepulse client applications has been updated to support cellular networks such as GPRS and UMTS, in addition to Bluetooth.
Content publishers and application developers can deploy an application to more than 250 types of phone. The client application is a free download available to any user, while some services may have a cost.
The client comes with default applications that let users send instant messages and read RSS feeds right from the phone.
The applications use the phone's own menu interface so they look and work in a way already known by the user. Consumers can personalise bluepulse applications where it's most convenient, from the desktop computer or directly on the phone.
The company is currently driving an effort to have more developers creating applications for the platform, by supplying a free SDK and support through billing and ticket systems.