The Bluetooth market has passed 9.5 million Bluetooth units shipping per week. In May, the shipment figures were 4.75 million per week according to IMS Research and four months later this figure has doubled, exceeding optimistic analyst projections.
"By doubling the Bluetooth shipments in just four months, Bluetooth technology has once again proved itself as the wireless technology for the personal area network," said Michael Foley, Ph.D., executive director of the Bluetooth SIG. "As the market is thriving, the Bluetooth SIG listens to the needs of the market, while aiming to improve the positive user experience. Our new consumer programs encourage similar implementations for different product categories and enhance the users' understanding of expected performance."
The Bluetooth Special Interest Group (SIG) is launching four new consumer programs to recognize, manage and encourage people's expectations of their Bluetooth experience. All four programs are directed at the various ways consumers gather information and make buying decisions for Bluetooth enabled products.
The Experience icons is a ubiquitous cross-industry communications tool for product manufacturers to communicate Bluetooth capabilities in products, achieving more informed purchase decisions by consumers and thus managing expectations.
By early next year, the Bluetooth SIG is expecting to launch a website aimed at facilitating education, and providing improved navigation, structure, search and tools that will help consumers understand the Bluetooth capabilities of various products.
Also part of the programs is the User Terminology, a document with common user terminology recommended for manufacturing companies to use. The need for such a document has sprung out of the thousands of products produced by various manufacturers and the need to assure common terms and interfaces being used between manufacturers on a worldwide basis. The user terminology document is translated into 34 different languages and is intended to be used in consumer audience materials by Bluetooth members.
The SIG is also creating a set of guidelines laid out for two types of Bluetooth implementations in different product categories: Basic and Best of Breed. In mobile phones, for instance, the Bluetooth SIG will publish the profiles recommended for the most comprehensive user experience in a Basic and a Best of Breed Mobile Phone.