Virgin Mobile will bundle Ki-Bi cards with selected handsets. The Ki-Bi cards, from mobile content distribution company Ki-Bi Mobile Technologies, is a device and server platform for the distribution of mobile content.
To access content from a Ki-Bi card, customers simply dial the Ki-Bi service number, hold their card up to their phone and press the button relating to the content they wish to receive. A special tone is played which triggers the download of content to the phone from the content server.
In the post-Christmas promotion period, Virgin Mobile will distribute Ki-Bi cards to purchasers of targeted handsets sold in its Virgin Mobile Stores (within Virgin Megastores). Virgin Mobile customers will be able to access mobile content such as ringtones, wallpapers, games and more. In addition, the cards will contain a button driving users to Virgin Mobile Bites, the company's suite of value-added services.
Officials at Virgin Mobile say the Ki-Bi cards facilitates the consumer download of mobile content. By bundling the cards with selected phones the company wants to introduce new customers to mobile content with a view to encouraging their ongoing usage.