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Vodafone launches global Mobile TV Initiative
Posted on 7-Dec-2005 08:08 | Tags Filed under: News



Vodafone is launching its global Mobile TV channels featuring a mix of world-class TV brands, pan-European sports coverage and leading entertainment and documentary programmes.

Vodafone's global Mobile TV channels will be widely available across Vodafone markets from this month.

HBO will offer full-length programming, such as "Sex and the City", "Curb Your Enthusiasm" and "Six Feet Under". The programmes will be adapted for various Vodafone markets and scheduled in 90 minute loops, 24 hours a day.

Through its Fox Mobile Entertainment unit, Twentieth Century Fox Television offers mobile content from existing and original made-for-mobile brands. Seasons 1-4 of the Emmy Award winning series "24" have been specially edited for mobile and these edits will be available as on demand clips and as loops of the entire edited seasons.

Eurosport has an extensive portfolio of major live sporting events which are broadcast across Europe in 19 languages, giving viewers all the excitement that live sport can generate.

The Discovery Mobile service features content from its programming library encompassing all of Discovery's global networks including the company's flagship brand, Discovery Channel, as well as Animal Planet and Discovery Science. Discovery Mobile consists of a 2 hour block of short video segments that are refreshed on a weekly basis.

MTV will offer up to two channels in most of Vodafone's markets in Europe. One channel will feature MTV favourites such as "Pimp My Ride" customised for the mobile viewing experience, along with original made-for-mobile programming including the new eight-episode series "Head and Body".

Set to music, Chilli mixes action sports with travel, street art, and urban culture. The channel consists of continuous 2 minute micro-programmes interspersed with a unique programme guide.

This globally sourced content, which works on any Vodafone live! with 3G enabled handset, will complement the existing domestic Mobile TV offerings already available in eight of Vodafone's operating countries - Germany, Greece, Italy, Netherlands, New Zealand, Portugal, Spain and the UK - three associate networks - Belgium, France and Switzerland -
and one partner network - Austria.

The launch of these global Mobile TV channels, as well as their availability, packaging and programming, will vary according to market.






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