Vodafone to Sponsor McLaren Mercedes F1 Team

Vodafone and the McLaren Mercedes Formula One team have announced a long-term sponsorship agreement, commencing January 2007 which will last into the next decade.

Vodafone will become Title Sponsor of the Team – ‘Vodafone McLaren Mercedes’ and the ‘Official Mobile Partner’.

The title sponsorship includes the team name change, Vodafone being the ‘Official Mobile Partner’ of the team and branding on the new 2007 cars, drivers' and pit crews' overalls and helmets and other ancillary elements.

The agreement will also give behind the scenes access to the Vodafone McLaren Mercedes racing team, enabling Vodafone to bring exclusive content to Vodafone live! with 3G customers.

Additional content will include Vodafone McLaren Mercedes racing news updates, test results and full team biographies, the McLaren story, exclusive Vodafone McLaren Mercedes team games, videos, ringtones, wallpapers and screensavers.

“This is only the third time for more than 30 years that the opportunity to become the team’s Title Sponsor has existed," said Ron Dennis, Chairman and CEO of the McLaren Group and McLaren Mercedes Team Principal. "The status of the brand and the level of activation in support of the sponsorship were key criteria for our choice of Title Sponsor and Vodafone over-delivers in all respects. In addition, as our agreement is long-term, this provides important stability within the Team, allowing us to focus fully on our objective of winning races and Championships together. We are delighted to welcome Vodafone to the team and look forward to many future successes."