Telstra Expects Australians to Send 16 Millions SMS on Christmas Day
Posted on 23-Dec-2005 14:27
Filed under: News
Australian operator Telstra is gearing up for its busiest day of the year, with its customers expected to send more than 16 million text messages and make more than 7.2 million mobile calls on Christmas Day.
Telstra anticipates text message volumes will double that of a normal day.
More than 7.5 million local calls, nearly three million long distance calls and more than half a million international calls are also expected to be made. Around 170,000 picture messages (MMS) will also be sent.
"More than 1000 Telstra staff will be working around the clock this Christmas to keep our networks running smoothly and ensure family and friends across the globe can keep in touch," Telstra's Head of Consumer Marketing, Ms Jenny Young said.
Ms Young said that for the first time this Christmas, Telstra customers would also be using new video call features to see and speak to friends and family who can't celebrate the festive season in person. Video calls are possible on 3G networks only.
"We have taken steps to give customers the best chance of getting their international calls through on the first try, but encourage customers to avoid peak calling times, especially for popular overseas destinations such as the United Kingdom, New Zealand, United States, Canada and Hong Kong." said Ms Young.