Since 1907 Times Square New Year's Eve Ball has been rolling down to mark the arrival of a new year. The Royal Philips Electronic will mark the switch from traditional lighting to solid-state LEDs with a charity auction of 100 of the light bulbs used in this year's ball.
One-hundred percent of the winning bid on the auction will benefit the American Red Cross Disaster Relief Fund. The charity auction, part of the company's "Next Year is brought to you by Philips" advertising campaign, will take place from 30 December 2005 to 6 January 2006.
From 2006 the Times Square New Year's Eve Ball will use an advanced, environmentally responsible solid-state lighting (SSL) LEDs.
For the past five years, Philips has been supplying the light bulbs for the Waterford Crystal Ball. Philips Halogena Brilliant Crystal light bulbs, exclusively engineered for the New Year's Eve Ball, illuminate the exterior. The interior of the ball is lit by several colors of Philips bulbs, including clear, red, blue, green and yellow, along with high-intensity strobe lights. All listed bulbs will be authenticated with a production number etched in the bulb and will be shipped to the winning bidders with an accompanying letter of certification.
Consumers can also share their New Year's resolutions online through the company's microsite. Users can enter their resolution and email it to others or direct others to view it on the "living globe" that will be visible for the week of New Year's and scrollable for all posted resolutions. For those individuals who post resolutions, they also will have the chance to register to win one of the actual bulbs used in Times Square for the New Year's celebration.