JBL and Motorola have announced an alliance focused on the joint development and marketing of accessories for Motorola's mobile music devices. JBL is a division of Harman International, and provides audio products for the computer industry.
The companies will create accessories for Motorola's music handsets, with the promise of building upon Motorola's sleek phone design and technology and JBL's brand in high-fidelity sound and aesthetic.
According to Strategy Analytics research, music phones are one of the fastest growing mobile device segments, with sales expected to grow to over 400 million by 2008. Music phones appeal to consumer's desires for converged mobile music and wireless communications.
Compelling premium accessories combining high-fidelity audio from JBL and Motorola's leadership in mobile devices will help create a richer mobile music experiences for consumers.