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Bratz Mobile Brand Launches with Sony Ericsson Mobile

Posted on 27-Jan-2006 10:10 | Filed under: News


Bratz Mobile Brand Launches with Sony Ericsson Mobile
MGA Entertainment has joined forces with Ztar Mobile to bring to market the first Bratz Mobile phone, inspired on the popular Bratz brand of fashion dolls and accessories. The Bratz Mobile phone is shipping to select Wal-Mart locations in the USA.

Bratz Mobile phones is aimed at young girls and are completely customized with exclusive Bratz wallpapers featuring Jade, Cloe, Yasmin, and Sasha. They also come with voice ring tones by Roxxi and Sasha, screen savers and custom skins featuring some doll favorites.

The Bratz Mobile is manufactured by Sony Ericsson, based on the Sony Ericsson T290 platform, including features such as full voice services (Voice Mail, Caller ID, Call Waiting and Three-way Calling), SMS, WAP browsing and parental control.

The phone is pre-loaded with the equivalent to 50 minutes of airtime in the USA, charged at $.20/minute. Recommended retail price for the Bratz Mobile is US$69.99.