BenQ Corporation Unveils New Consumer Brand BenQ-Siemens
Posted on 11-Feb-2006 12:08
Filed under: News
BenQ Mobile unveiled its new consumer brand BenQ-Siemens to a global audience and set out a 2006 strategy for asserting its position in the mobile handset industry which the company says it is estimated at AED 367 billion (US$ 100 billion).
Forged from a complementary partnership between the former Siemens handset business and the Asian consumer electronics group BenQ, the new company will focus on expanding its product portfolio in the 3G arena and using the multimedia strengths of BenQ to create a clearly differentiated product proposition.
Headquartered in Munich, the BenQ-Siemens collaboration combines German engineering quality and experience of the telecommunications sector gained over 150 years, with the lifestyle design and speed to market of relative newcomer BenQ.
Additionally, to mark the launch of BenQ-Siemens, the company unveiled the first three products to carry the new joint brand name – EF81, S68 and S88. All feature slim design and metallic finishing but it is the EF81 in particular that provides an indication of the future roadmap: miniaturization of high speed UMTS technology in an ultra thin magnesium clamshell design.
BenQ-Siemens has committed that at least a third of its products launched in 2006 will be 3G and that there will be a significant focus on multimedia; every three out of four products featuring a music player or FM radio and every second phone offering a minimum 1.3 mega pixel camera.