After 15 years AOL is retiring the name America Online and will now officially be known simply as AOL.

"Our company long ago accomplished the mission implied by our old name ... we literally got America online," said Jon Miller, Chairman and CEO of AOL. "Our new corporate identity better reflects our expanded mission - to make everyone's online experience better. Plus, consumers in the U.S. and around the world already know us by our initials."

The legal structure of AOL has also changed, from a corporation to a limited liability company.

A new brand identity and logo (pictured) are being released.