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Disney Mobile Launches as MVNO in the USA

Posted on 6-Apr-2006 11:37 | Filed under: News

Disney Mobile Launches as MVNO in the USA
The Walt Disney Company has finally unveiled Disney Mobile, their MVNO (mobile virtual network operator) service based on the Sprint PCS network in the USA.

Dubbed as "wireless phone service specifically designed for families:, the wireless service will launch in June with features that allow parents to directly manage their family's wireless experience.

According to the company, unlike traditional family plans that focus on shared minutes, Disney Mobile will offer a family-tailored service. It will provide customizable tools to balance kids cell phone use with controls that allow parents to manage family phone use.

In addition, Disney Mobile will come equipped with multimedia features youngsters are looking for in a cell phone today, such as camera, messaging and popular ringtones and content.

Disney Mobile's Call Control feature allows parents to use an online tool to designate when kids can use their cell phones, as well as who they can and cannot call. Parents can choose the day of week or even the time of day they will allow their kids to use their phones, eliminating use at inappropriate times such as during school hours or late at night. Call Control also gives parents the flexibility of programming "Always On" and prohibited numbers. Even when phone use is restricted, kids will be able to communicate with family members on the same Disney Mobile family plan and "Always On" numbers and make emergency calls to 911.

The Family Locator feature allows parents to locate their kids' phones using advanced Global Positioning System (GPS) technology. Parents can access the Family Locator feature from their phones or the Dinsey Mobile website by entering a PIN which each parent personally selects. Once access is authorized, parents can locate their kid's phone by selecting "locate" through the feature. When the phone's location has been found, the location, a map of the location, and an indication of accuracy appear.

Family Alert! allows family members on the same Disney Mobile family plan to send each other prioritized messages so the messages are unlikely to be missed. Family Alert! messages prominently appear on the handset screen whenever the phone is idle, causing family members to acknowledge messages before using the phone for other services. For instance, at the end of a school day, parents can send a quick alert about a change of plans that will appear as soon as kids open their phones. Family Alerts can either be sent to an individual family member or all family members concurrently.

In addition to its Family Center features, Disney Mobile will also offer parents, tweens and Disney fans of all ages a wide variety of Disney and other family-appropriate content to personalize and customize their Disney Mobile phones. The "Theme-It" function will allow multiple screens of the phone to be re-themed with a selection of related content chosen by the subscriber.

Given Disney's entertainment heritage, Disney Mobile subscribers will have a broad offering of Disney content. The Disney Zone includes exclusive Vault Disney content only available to Disney Mobile subscribers and applications that will extend many of the online and offline worlds of Disney. At launch it will include a Radio Disney application that will allow direct interaction with Radio Disney and its family friendly music.

More information: