Vodafone 3G customers can now watch a live streamed television news bulletin on their 3G mobile phones. Vodafone New Zealand has partnered with Prime News to deliver 3G customers “Prime News: First at 5.30” daily as part of the Sky News streamed channel. Prime is owned by Sky in New Zealand.
Tim Nichols, Head of Vodafone live! says this is a major milestone for Vodafone live! Mobile TV and marks the first evolution of the service since launch eight months ago.
Vodafone has been closely monitoring viewing trends since launching 3G to deliver a service tailored to customer habits. Since launch, figures show the Sky News made-for-mobile channel is the most popular amongst customers, with viewing times spiking around lunchtime, the early evening and late at night.
To access the live bulletin, Vodafone customers need a 3G handset and to be in a 3G coverage area. At 5.30pm the Sky News streamed channel will automatically broadcast Prime’s “First at 5.30” show until 6pm.
Other Vodafone live! content include show highlights with a selection of two minute video clips from bro’Town, South Park, Sport 365, Pulp Sport and Looney Tunes, or one minute Doodlebug cartoons from Bromhead. Vodafone and Sky NZ also offer Sky Sport Mobile, showing highlights of games as soon as 40 minutes after the match.
Customers can subscribe to watch Vodafone live! Mobile TV channels for a flat fee of NZ$2.99 per week per channel for unlimited access. Alternatively, it costs 99 cents for a one-off continuous access session that lasts 15 minutes.