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Telstra launches consumer services over its network
Posted on 28-Mar-2003 00:33 | Tags Filed under: News

The service, known as Telstra Mobile Loop™, will provide customers with a wide range of high-resolution games, chat, ringtones and email. Customers can browse a wide catalogue of applications from their mobile phone, trial and purchase applications and download them via their phones.

Telstra Group Managing Director, Consumer and Marketing, Mr Ted Pretty, said the new service satisfied the 3 customer requirements – being affordable, practical and relevant – which should make it the most appealing of its kind to customers.

“In an Australian first, customers can now affordably access and download appealing and relevant applications via their mobile phone with very easy to use functionality and, importantly, the phone can be used to communicate with all other mobiles and is available for purchase today from select Telstra shops,” he said.

Mr Pretty said Telstra was delighted to be able to offer customers an expansive range of applications we believe our customers are ready for from local and international content providers. The following Applications are available today:

  • Jumbuck – Power Chat – chat rooms with text, icons and characters
  • Modtones by Faith West Inc.
  • SEGA Mobile – SEGA Snowboarding
  • Sony Online Entertainment – Everquest Hero’s Call
  • Mattel – Magic 8 Ball, Magic Date Ball, Uno
  • Jumbuck – Gothic Graveyard, Soul Daddy, Bare Knuckle Boxing,
  • Tourmaline Networks – Soda-pop Mail – Bigpond™,®, Yahoo!*, plus many more favourite email providers
  • JAMDAT Mobile – Bowling, Bejeweled, Mummy Maze, Puck, and Solitaire,
  • Summus – Nine-ball, Ultimate Golf Challenge, exego
  • Eyematic – MyGenie
  • XIISigns – StarScroll Personal Horoscope
  • Embience- Drinks Nation
  • Reaxion - Fight Hard 3D

    Future applications expected to become available shortly will come from Foxtel, AFL, Rugby World Cup, Sensis, Sony Music Australia and Yahoo! Australia & New Zealand.

    “We believe our strong partnerships with content providers and affordable and practical CDMA 1x network functionality will differentiate Telstra in the market and drive customer acquisition and future usage and revenue growth.

    “The popularity of SMS shows customers have a strong desire to use their phone for more than just voice calls and we have selected applications we believe will be appealing to customers today - a fully animated, interactive mobile environment, with sound, that can be personalised to their needs.”

    The Telstra Mobile Loop™ pricing structure is flexible and affordable giving customers a number of purchase choices including the choice of paying per application downloaded with customers seeing upfront what they are paying for each application or paying a general subscription fee. As a special introductory offer Telstra Mobile Loop applications and information services will be free of charge until May 31st 2003.

    Initially these services will be available on Samsung’s Rainbow mobile phone, with new phones, such as the futuristic Samsung Rotating Camera Phone, becoming available in the middle of the year.

    Telstra also plans to offer Picture Messaging (MMS) over its CDMA 1x networks over the coming weeks. “We believe we will be the first carrier in the world to offer Picture Messaging interoperability between GPRS and CDMA 1x”, said Mr Pretty.

    Telstra’s CDMA 1X network uses the technology leading the world in 3G take up in places such as Canada, Korea, Japan and the United States. The network covers the greater areas of Sydney, Melbourne, Brisbane, the Gold Coast and Canberra including some regional areas, with plans to extend coverage to Adelaide and Perth over the coming months.

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