Pepsi and Motorola have launched the Pepsi Cool Tones & Motorola Phones promotion, a large-scale national promotion across the USA. Music fans can download new ringtones written and recorded by top artists specifically for the ringtone format, a length of 40 seconds or less.
The companies are teaming up to offer access to 150 original music and voice ringtones by Grammy Award-winning artists and producers. Mariah Carey, Mary J. Blige, The All-American Rejects and producers Scott Storch and Luny Tunes are a few of the artists who have produced new ringtones that will only be available through the Pepsi Cool Tones & Motorola Phones promotion.
There will be approximately 800 million Pepsi packages participating in the Pepsi Cool Tones & Motorola Phones promotion. One in three codes found under the caps of the Pepsi products will be good for a ringtone at the official website for this promotion.
The website was developed and is powered by Yahoo!.
Consumers will find a unique code printed under the cap of specially-marked Pepsi products, including Pepsi, Diet Pepsi, Mountain Dew, Diet Mountain Dew, Sierra Mist and Sierra Mist Free. Fans can then enter the code at the website to learn instantly if they will receive a ringtone.
The winners can select a ringtone from a catalog of more than 150 selections located on a custom ringtone store built on the recently launched Yahoo! Tones destination, where consumers can find the latest ringtones, games, wallpapers and more to personalize their mobile phones.
Each Pepsi Cool Tones & Motorola Phones code is automatically entered into a sweepstakes for a chance to win a Motorola RAZR, Motorola SLVR or Motorola ROKR phone, with more than 12,000 phones to be awarded during the promotion.
In support of the promotion, Pepsi and Yahoo! developed the idea to create one of the first full-length music videos ever produced specifically for ringtones. Mary J. Blige and The All-American Rejects star in two separate videos that feature the original ringtones they wrote and recorded exclusively for the Pepsi Cool Tones & Motorola Phones promotion. The music videos, which include a medley of several of the artists' ringtones, will premiere exclusively on Yahoo! Music. Blige's video is currently featured on the site and The All-American Rejects' video will be up later this month.