SingTel to Bring Push Email to Consumer Market in Singapore
Posted on 20-Jun-2006 17:21
| Filed under: News
Singapore Telecommunications Limited (SingTel) has selected the Consilient Push email solution to bring mobile push email to more than 1.2 million subscribers. The product, called SingTel MobileMail, will be formally launched in July, 2006.
SingTel's agreement with Consilient marks the Asian debut of a consumer mobile email product that is based entirely on open standards, a key differentiator for SingTel in choosing Consilient.
Consilient is a co-author of the new standard used in SingTel's product, which was designed specifically for mobile email. The standard is known as Push-IMAP (P-IMAP) but will be changed to Mobile EMail Enabler or MEM when it becomes a formal standard at the end of 2006. Consilient co-authored MEM with Sony Ericsson, China Mobile, LG Electronics and other industry leaders.
The use of open standards was a key requirement for SingTel in order to deploy a low cost mobile email solution that could scale to high user numbers.
SingTel's low cost mobile email offering is targeted at the consumer market and small to mid size businesses that require wireless email. The first phase of the deployment will provide SingTel's subscribers with mobile access to their Yahoo! and SingNet accounts, in addition to SingTel's hosted email service for small to mid-size businesses called BizWeb Solutions (BWS).
SingTel will begin offering MobileMail on Nokia handsets, followed by Sony Ericsson, Motorola, Windows Mobile and Panasonic.
Consilient's Java-based server and clients support low-end mobile phones and can be deployed on Linux, UNIX, and Windows operating systems. Consilient Push supports multiple languages including English, Spanish, simplified and traditional Chinese, German, French and Japanese.