Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
Google Enters the Radio Advertising Business with XM Satellite Radio
Posted on 2-Aug-2006 22:30 | Tags Filed under: News



Google, Inc. has reached an agreement with XM Satellite Radio to introduce and make available commercial advertising inventory on XM's non-music channels to Google's advertising base through its dMarc media network.

As part of the deal, Google advertisers will now have an automated way to reach XM's millions of subscribers across the USA.

According to Google, after months of trials, the new platform is now in full production for dMarc advertisers. Google AdWords' customers will be able to place terrestrial and satellite radio spots when the dMarc platform is integrated into AdWords targeted for fourth quarter of this year.

The dMarc platform, acquired by Google in January 2006, simplifies the sales process, scheduling, delivery and reporting of radio advertising, enabling advertisers to more efficiently purchase and track their campaigns on terrestrial radio, and now on XM Satellite Radio.

For XM, Google's technology automatically schedules and inserts advertising across XM's non-music commercial channels, helping to increase revenue with a wealth of new advertisers, while decreasing the costs previously associated with processing advertisements.





comments powered by Disqus




Trending now »

Hot discussions in our forums right now:

Static IP uptimes and reliability on BigPipe?
Created by RobBB, last reply by nitrotech on 21-Feb-2017 18:03 (32 replies)
Pages... 2 3


The President Of The USA: Donald Trump
Created by TimA, last reply by gzt on 21-Feb-2017 14:59 (3177 replies)
Pages... 210 211 212


geekzone ads are out of control
Created by 1101, last reply by freitasm on 21-Feb-2017 18:04 (27 replies)
Pages... 2


Silly Cricket Scoring
Created by tdgeek, last reply by tdgeek on 21-Feb-2017 07:02 (45 replies)
Pages... 2 3


Android (FB) Messenger App Bugs/Issues
Created by TimA, last reply by sidefx on 21-Feb-2017 15:34 (18 replies)
Pages... 2


Setting up our own EFTPOS (2nd hand terminal)
Created by BlackGlove, last reply by Lias on 21-Feb-2017 16:25 (17 replies)
Pages... 2


Shameful politics, shameless politicians
Created by Rikkitic, last reply by MikeAqua on 20-Feb-2017 14:12 (106 replies)
Pages... 6 7 8


Are the outside of the police station not allowed to be photographed?
Created by rayonline, last reply by blackjack17 on 21-Feb-2017 16:39 (29 replies)
Pages... 2