Skweezer users are visiting social networking sites with increasing frequency, displacing traditional Web portals and search engines among the list of most visited sites.
According to Greenlight Wireless, MySpace is the first social networking site to appear among the top five most highly visited sites by Skweezer's mobile users, which was determined by a weekly traffic report generated for the first week of August.
Similar sites that allow users to share information and meet online, such as Flickr, del.icio.us, and Friendster, have also experienced rapid uptake by Skweezer users in recent months. As a result of the growing popularity of link sharing services, Skweezer has a new feature that allows users to save browsing favorites to del.icio.us, Furl, Simpy or BlinkList from their cell phone or PDA.
"In the last quarter, we've partnered with a number of search, bookmarking, RSS, and shared media sites to mobile-enable their content," says Kevin Perkins, CEO of Greenlight Wireless. "When combined with Advertizer, our mobile advertising solution, these social networks can now effectively monetize their free content onto the third screen."
Skweezer is a free service that optimizes Web pages, searches, and e-mail for use on PDAs and cell phones. Mobile Internet users access Skweezer by visiting the service's website, then use the portal as a "wireless gateway" to browse and search the Web.
Skweezer compresses and reformats content being downloaded, so that it loads faster and formats better on the small screen of mobile devices. The service can be accessed from Windows Mobile Pocket PC and Smartphone, Palm handhelds, RIM BlackBerry, Symbian phones , PSP2, and WAP 2.0 compliant devices.