Yahoo! Inc. is launching an integrated marketing campaign that highlights the new Yahoo! home page and other recently launched services, including the new Yahoo! Mail beta and Yahoo! Answers.
The multi-million dollar consumer campaign includes television, radio, cinema and online advertisements portraying an irreverent and playful look at life with and without the essential benefits of Yahoo!'s Internet services.
The campaign includes a Dunkin' Donuts coffee giveaway for visitors to Yahoo.com. All users who select Yahoo.com as their start page on Friday 22 September 2006 will be eligible for a free coffee giveaway from Dunkin' Donuts. Beginning at midnight ET on Friday morning, visitors to http://www.yahoo.com will be able to access and print a coupon good for one free 16 oz. cup of Dunkin' Donuts iced coffee. The coupon is valid only on the same day and may be redeemed from 9 a.m. to 11:59 p.m. local time or close of business at any participating Dunkin' Donuts retail locations in the USA.
The new advertising spots will debut on primetime television during the season premieres of "My Name is Earl" and "Grey's Anatomy" beginning at 8 pm ET on Thursday, 21 September. New ads will also run in major U.S. markets on radio, in cinemas and online over the coming months. The commercials include a nostalgic nod to the company's signature "Do You Yahoo!?" tagline and accompanying Yahoo! yodel, which the company created in 1996.