Microsoft Corp. will announce the worldwide launch of Microsoft Digital Advertising Solutions at Advertising Week 2006. The move combines the company's set of global advertising products and services into a unified offering for advertisers.
Microsoft Digital Advertising Solutions is designed to connect advertisers with their target audiences across such devices as PCs, Xbox video game systems, web-enabled mobile phones and personal digital assistants (PDAs).
The company says Microsoft Digital Advertising Solutions offers advertisers the ability to reach more than 465 million consumers each month across the MSN network and millions more through Windows Live, Xbox Live and Office Online.
Microsoft's advertising portfolio extends its reach across some of Microsoft's latest releases such as Live Search and Live Local Search, through relationships such as those with Facebook, and the acquisition of in-game advertising pioneer Massive Inc.
For mobile devices such as Windows Mobile Pocket PC and Smartphones, the company plans to target users by sending interactive image or text ads right to their wireless devices. Also in the plans is the use of Microsoft TV IPTV Edition for telecommunications carriers and for cable operators looking to deliver differentiated TV services and experiences, including some new advertising options.