Fossil, Inc. and Sony Ericsson are planning to to roll out several lines of Bluetooth wireless technology-enabled watches.
Fossil will be introducing the ABACUS MobileWear and FOSSIL Caller ID watches and Sony Ericsson will be introducing its own line of jointly developed products. All watches will seamlessly link to most Sony Ericsson Bluetooth-enabled mobile phones.
The companies see the device no longer a timepiece, but a discreet user interface to personal mobile communication that will become an essential part of handling calls and controlling the media player on a mobile phone.
By combining style with technology, Fossil and Sony Ericsson believe they have created a way to incorporate the convenience of the Bluetooth technology with a fashionable and socially acceptable way to manage a mobile phone.
Watches are continuing to evolve. “Watches are the perfect ‘glanceable’ display. They are simple to use, fashionable, and well accepted,” said Bill Geiser, Vice President of watch technology for Fossil. “The immediate opportunity is for watches to deliver convenient new services that simplify how people stay connected with one another.”