Vodafone Launches First Vodafone-only Branded 3G Handset
Posted on 29-Sep-2006 10:26
| Filed under: News
Vodafone has unveiled its first Vodafone-only branded 3G consumer handset, the Vodafone 710, which will see the mobile network operator become a brand name in its own right in the consumer handset market.
The Vodafone 710's features, design and functionality were specified by Vodafone to maximize customers' use of its services. It is the first handset manufactured for Vodafone by China's Huawei Technologies as a result of a handset alliance signed by the two companies in February 2006. The device is based on a Qualcomm chipset.
The handset is part of the company's strategy to leverage its purchasing power with Original Design Manufacturers (ODM). The mobile operator believes the move will assist the uptake of 3G services, due to the lower cost per handset and the fact that the Vodafone 710 will be offered on prepay as well as contract, and will provide wide market access to 3G.
The Vodafone 710 incorporates easy access to core Vodafone services including Vodafone Radio DJ, Mobile TV, music downloads, video telephony and Vodafone live! with 3G. In addition, the handset includes an MP3 music player, a 1.3 megapixel camera and Bluetooth. The Vodafone 710 will be launched in the UK, Germany, Spain, Italy, Ireland, Greece, Netherlands, Romania and Portugal from early October 2006.
As part of Vodafone's intention to introduce further Vodafone-branded handsets and devices to the market, the company has relocated part of its terminals division from Japan to Hong Kong.