Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
BT (British Telecom) redesigned logo
Posted on 9-Apr-2003 21:57 | Filed under: News


BT (British Telecom) redesigned logo
For more than a decade British Telecom used a red and blue man blowing his trumpet as their corporate identity. Now BT revealed a new corporate identity that will replace its current "piper" logo. The new logo was developed for BT by Wolff Ollins, the "connected world" globe has been used to date as the logo for BT Openworld, the Internet operations of BT. Perhaps BT is thinking that their Internet operations are bigger than their telco operations?

The new mark is the company's first visual identity change since 1991 and only the second since it became British Telecom in 1980. The change more accurately reflects the wide range of activities that BT now encompasses.

Angus Porter, managing director of BT Retail's consumer division, said: "The piper has done an excellent job for BT for the last twelve years and has become one of the country's most recognisable marks. While it reflects many of BT's strengths as a company, it has become associated with some outdated perceptions of BT as simply a fixed-line telephone company. The new identity reflects a broader world of communications, and in research, customers and employees have reacted to it very positively. It better reflects recent changes in BT, and the further changes we are seeking to make in the near future".

BT will manage implementation of the new identity over a three-year period in order to minimise costs. The total cost of the project is expected to be less than 5 million.


More information: http://www.bt.co.uk...






Trending now »

Hot discussions in our forums right now:

2019 Novel Coronavirus Covid-19 Discussion
Created by Batman, last reply by mattwnz on 27-Oct-2020 14:15 (15524 replies)
Pages... 1033 1034 1035


Best exterior plywood gap fillter?
Created by zyo, last reply by zyo on 24-Oct-2020 20:16 (51 replies)
Pages... 2 3 4


Odd Issue with DNS Jumper - Advice needed
Created by farmer1981, last reply by freitasm on 27-Oct-2020 10:12 (13 replies)

Configuration with Google wifi
Created by SomePostman, last reply by SomePostman on 26-Oct-2020 19:14 (12 replies)

Apple Event Oct 13th
Created by FineWine, last reply by GSManiac on 27-Oct-2020 11:19 (208 replies)
Pages... 12 13 14


Vodafone Cable internet service speed degradation.
Created by lbishop, last reply by lbishop on 25-Oct-2020 10:49 (17 replies)
Pages... 2


New laptop budget $1100
Created by vdanzo, last reply by olivernz on 23-Oct-2020 15:28 (8 replies)

Noel Leeming - will they price match PBTech?
Created by davidcole, last reply by KiwiSurfer on 26-Oct-2020 12:12 (29 replies)
Pages... 2