Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
BT (British Telecom) redesigned logo
Posted on 9-Apr-2003 21:57 | Tags Filed under: News


BT (British Telecom) redesigned logo
For more than a decade British Telecom used a red and blue man blowing his trumpet as their corporate identity. Now BT revealed a new corporate identity that will replace its current "piper" logo. The new logo was developed for BT by Wolff Ollins, the "connected world" globe has been used to date as the logo for BT Openworld, the Internet operations of BT. Perhaps BT is thinking that their Internet operations are bigger than their telco operations?

The new mark is the company's first visual identity change since 1991 and only the second since it became British Telecom in 1980. The change more accurately reflects the wide range of activities that BT now encompasses.

Angus Porter, managing director of BT Retail's consumer division, said: "The piper has done an excellent job for BT for the last twelve years and has become one of the country's most recognisable marks. While it reflects many of BT's strengths as a company, it has become associated with some outdated perceptions of BT as simply a fixed-line telephone company. The new identity reflects a broader world of communications, and in research, customers and employees have reacted to it very positively. It better reflects recent changes in BT, and the further changes we are seeking to make in the near future".

BT will manage implementation of the new identity over a three-year period in order to minimise costs. The total cost of the project is expected to be less than 5 million.


More information: http://www.bt.co.uk...




comments powered by Disqus


Trending now »

Hot discussions in our forums right now:

rail between Auckland, Bay of Plenty and the Waikato
Created by kingdragonfly, last reply by MikeAqua on 20-Aug-2017 17:25 (84 replies)
Pages... 4 5 6


Climate change: what are YOU doing to help reduce greenhouse gas emissions in New Zealand?
Created by frednz, last reply by tdgeek on 18-Aug-2017 09:22 (218 replies)
Pages... 13 14 15


Noel Leeming price match
Created by sbiddle, last reply by sbiddle on 20-Aug-2017 11:14 (31 replies)
Pages... 2 3


ex AT & T Samsung S7
Created by frenchbruce, last reply by Linux on 20-Aug-2017 14:11 (14 replies)

NZ Post is dropping 'Fast' snail mail
Created by DarthKermit, last reply by wratterus on 18-Aug-2017 08:30 (40 replies)
Pages... 2 3


Recommend a holiday destination.
Created by martyyn, last reply by kryptonjohn on 19-Aug-2017 12:15 (21 replies)
Pages... 2


iPhone 8 - no Touch ID?
Created by Paul1977, last reply by Pumpedd on 18-Aug-2017 10:46 (42 replies)
Pages... 2 3


New to NZ, hello everyone!
Created by bobbymac, last reply by PhantomNVD on 17-Aug-2017 13:06 (20 replies)
Pages... 2