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Yahoo! Introduces Ads to Mobile

Posted on 5-Oct-2006 12:06 | Filed under: News


Yahoo! Introduces Ads to Mobile
Yahoo! has announced the beta launch of sponsored search results on the company’s Mobile Web service in the United States and United Kingdom. This beta launch extends the reach of Yahoo! sponsored search products and services to the mobile environment, enabling Yahoo! advertisers to reach consumers on their mobile devices across major mobile operators in both countries.

Consumers will be able to click on the sponsored search results to go to the advertisers’ mobile web site or a landing page to get more information about the advertisers’ offerings, including the ability to call the advertiser. As the beta phase progresses, Yahoo! will work to expand the number of participating advertisers.

Yahoo!’s Mobile Web service is available on most mobile phones across all the major mobile operators in the US and UK. The browser based service is designed for mobile phones and gives consumers quick access to their favorite Yahoo! services including Yahoo! Mail, Yahoo! Messenger and Yahoo! Search, as well as content including Yahoo! News, Yahoo! Finance and Yahoo! Sports.




More information: http://mobile.yahoo.com/searchmarketing/...